PARTNER ADVICE
Running a Dating Affiliate Programme: Help Partners Succeed
Make the offer understandable
Publish a concise partner brief describing the intended audience, supported countries, commercial model and approval process. Keep the brief current when features or prices change.
Give affiliates usable creative
Provide logos, accurate product screenshots and examples of acceptable messaging. Explain how to describe free features and paid upgrades without making misleading promises.
Explain attribution and payment
Make your reporting definitions, commission adjustments and payout process easy to understand. Tell partners where to raise discrepancies and what evidence will help investigate them.
Review traffic quality
Agree on acceptable promotion methods before campaigns begin. Review complaints, misleading claims and unusual traffic patterns as well as sales volume. Sustainable partnerships depend on the experience of the people being referred.