PARTNER ADVICE
Dating Network Partnerships: Organise a Portfolio of Offers
Map the differences between brands
Give each brand a clear audience and proposition. A comparison should explain who the service is for, what members can do and which locations it supports.
Keep reporting definitions consistent
Explain whether a conversion is a signup, payment or another event. If attribution crosses brands, document what happens and how the affiliate can recognise it in reporting.
Avoid sending everyone everywhere
Choose destinations based on expressed interest and campaign context. Do not infer sensitive traits from unrelated activity or quietly redirect people into an unexpected niche.
Make updates easy to distribute
Keep a dated source of current links, creative and product facts. Tell active partners when material terms change so old advertisements do not misrepresent the service.